East Van Jam was founded in 2013 by Natalie Ferrari-Morton who lives in East Vancouver with her husband and two boys. She has spent her adult life living in Vancouver’s east side honing and perfecting her jam-making skills and recipes, culminating in high quality, big hustle and flavorful jams. After three years hosting low-sugar canning workshops under the moniker “Homesteading Mamas” with pal Anna Hunter, Natalie was hearing a clear message from her clients: why isn’t a great tasting, low sugar jam alternative available on the market? With experience making, using and feeding her own kids a more healthful alternative, she knew it was time to take the jam scene by storm and East Van Jam was born!